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Jul 25, 2022

Brandon Horoho of Montana Knife Company // Marketing American Made

I wanted to use a cool title for this one like Cutting Edge Marketing, Honed in Marketing Strategies, or Stabby Marketing Stab Stab, but I know that no one is going to search for that (although that last would have been a winner!) The truth is, marketing has been changing at a rapid pace but there are some strategies never fail. In this episode I talk to Montana Knife Company Co-Owner and Marketing Director Brandon Horoho. We discuss marketing a USA made knife brand, Montana Knife Company's growth and ethos, and strategies that work when popular advertising platforms don't allow your products.

Nov 18, 2013

Captains of Industry: Bladesmith Steve Watkins of Ironman Forge

Blacksmithing is notably one of the manliest trades still around. I happened across Steve Watkins in a local magazine, QC Exclusive, and was excited to hear that a skilled bladesmith was so nearby. I contacted Steve to see if I and a few others could come by his shop and see how ...
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