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We all see the mess that is social media, even before they began openly deplatforming and banning conservative voices. Big social made a quick shift from simply a means of connecting with people and brands we admire, to being a marketplace that is aggressively pushing a liberal agenda and squashing free speech.
In order for any social platform to be successful -- even real life ones -- it has to be based on shared values. Otherwise, it will end up with folks fighting about their disagreements rather than positively engaging with their community.